- case study

Comune di Roma

Rome overwhelms you with history, culture and beautiful landmarks but few knows that is a city that just won’t appeal to sightseers but is able to spoil any taste.

the process

The Rome City Council is kicking off the Futouroma campaign that aims at moving the eternal city away from the stigma of being a not progressive city that hasn't adapted its offering to appeal to a wider audience.

the output

We have collaborated with the Rome Tourism Board to produce the kick-off video that showcase in 60 seconds how Rome has a bright future ahead by unveiling how the wide offering of experiences has been enriched and is adapting to the future generations.