- case study

Gruppo UNA

As part of the launching the new Gruppo UNA brand identity, Unfiltered has been tasked to create 3 videos that show how each brand of the group caters to everybody’s individual italian dream.

the process

Following an attentive script-writing and planning phase we have shot multiple scenes across 18 days in Rome, Milan, Venezia, Catania Bologna and Orvieto to capture the different experiences narrated in the videos.

project gallery

the output

The videos are a mix of different Italian experiences targeted at three distinctive audiences which each Gruppo UNA brand caters for.